Reflecting our adaptive ethos, the launch of the new brand kicks off with the APC staff.
APC Technology is continuously evolving and expanding. Evaluating all aspects of our business is important to ensure we are competitive and relevant. Last year we worked in partnership with the AusIndustry Innovation program to analysis our business and how we could build on our success. One of the outcomes was the requirement to reevaluate our brand which started us on the journey to discover how we are perceived and how we want to be perceived.
The launch of the new APC Technology logo is the start of a brand roll out that is focused on our key pillars of innovation, agility and reliability. The roll out will continue during 2019.
To launch the logo we held a morning tea at the head office with a presentation of our direction and APC Technology cupcakes to showcase the new logo.